Kai Tak Visual Identity 2014
The Kai Tak Development project is spanning a total planning area of over 320 hectares covering the ex-airport site together with the adjoining hinterland districts. It was one of the world’s busiest international airports and now going through the transformation into a mix of residential, commercial, leisure area, and infrastructural uses, including the cruise terminal.
The Kai Tak Visual Identity is part of the Kai Tak Public Creatives place branding project, in collaboration with Freeman Lau, Kurt Chan and Michel de Boer, the design consultants of the Kai Tak Public Creatives.
The Kai Tak logo is designed to be in motion, both the DNA bar and Swirls could be applied in different locations with various forms. The visual identity of Kai Tak is designed based on the theme Current of Vitality inspired by the energy of life, in the form of a tree. The DNA bar is formed by the key elements of a tree, from nutrients to the leaves and oxygen (current) that it gives, like the flow of energy. The result is a system of graphical element that can be applied to different areas to create the DNA of Kai Tak in a dynamic way.