Logo with DNA Bar
MIRO_KT_01_logo

MIRO_KT_02_logo

MIRO_KT_03_logo

MIRO_KT_04_logo

Energy Swirls
MIRO_KT_05_swirl

MIRO_KT_06_swirl

MIRO_KT_07_swirl

MIRO_KT_08_swirl

MIRO_KT_10_swirl

Graphic Element Scheme
MIRO_KT_11_matrix

MIRO_KT_12_demo

MIRO_KT_13_demo

Colour Scheme
MIRO_KT_14_color

MIRO_KT_15_color

Kai Tak Visual Identity 2014

The Kai Tak Development project is spanning a total planning area of over 320 hectares covering the ex-airport site together with the adjoining hinterland districts. It was one of the world’s busiest international airports and now going through the transformation into a mix of residential, commercial, leisure area, and infrastructural uses, including the cruise terminal.

The Kai Tak Visual Identity is part of the Kai Tak Public Creatives place branding project, in collaboration with Freeman Lau, Kurt Chan and Michel de Boer, the design consultants of the Kai Tak Public Creatives.

The Kai Tak logo is designed to be in motion, both the DNA bar and Swirls could be applied in different locations with various forms. The visual identity of Kai Tak is designed based on the theme Current of Vitality inspired by the energy of life, in the form of a tree. The DNA bar is formed by the key elements of a tree, from nutrients to the leaves and oxygen (current) that it gives, like the flow of energy. The result is a system of graphical element that can be applied to different areas to create the DNA of Kai Tak in a dynamic way.

More about the project Kai Tak Visual Identity

Silver Cabinet

Together

HomeSmart

Kai Tak Visual Identity

Kai Tak Public Facilities

Inner Beauty

The “Kitchen” & Bar

Light Dome

Silver Shelf

HKDX DMY 2013 Visual Identity

HKDX DMY 2013 Exhibition Design

Silver

Post Card

A Hidden Place

Undefined Platforms

Stools In Tones

“Table”

Molton

Raindrop

Crown

Happy

Go! Gromit

1/2 Doraemon

向天 上天

Tin Tin Tin

Dear Gijs, Thank You.

NIKECraft by Tom Sachs

A Short Film for Sofa XXXX_

Preserved

Self Construct

Office Chairs

Beecosystem

A New Window Display Experience

Rebrand China

Bicycle Accessories