HKDX DMY 2013 Visual Identity 2013
HKDX 2013 – Emersion, an exhibition of designers from diverse practices. Titled Emersion, it refers to the simultaneous and opposing dynamics of ‘Emergence and ‘Immersion’ that are the conceptual and cultural points of departure.
The 7 bars represent the 7 groups of designers, design studios and artists who participated in the exhibition. The movement shows the dynamic and energy of the Hong Kong emerging designers and artists. The digital mountain background interprets the aesthetic of the literati tradition in a contemporary way. The idea of the HKDX visual identity has been further extended to its exhibition design.
Hong Kong Designers’ Exchange is organized by Hong Kong Ambassadors of Design.