A New Window Display Experience 2009
By Rony Chan
Shopping is about the experience and enjoying the process of buying. An online purchase is about visual seduction, it is another way of “window” shopping, but with more customers’ imagination since they can’t touch nor try it on the actual product. Winkeldochters is an online second hand clothing store that sells vintage hi-end brands, “A New Window Display Experience” used a real shop to promote their webshop by seducing them to go online.
Client: Winkeldochters & Kiki Niesten
In collaboration with Gerrit Hoppe, Joon Lee, Maurizio Montalti, Vicky Pauwels
FRAME: The Great Indoors Award 2009